The refusal to ‘sell out’ may have guaranteed a lifetime of ‘impotent marginality’ but at least it acknowledged that something real was at stake, the unambiguous articulation of which really mattered. At a time when the climate emergency ought to have supercharged our antipathy towards overconsumption, it has instead been headed off by so-called ‘conscious consumerism’, a movement predicated not on buying less but buying differently.
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